Project: KZF Fashion
KZF Fashion is a premium Bangladeshi fashion brand rooted in Dhakai Jamdani, offering handwoven sarees and traditional Bengali clothing to customers across Bangladesh. The website was built on WordPress and WooCommerce as a bilingual, mobile-first online store designed for how Bangladeshi customers actually shop.
Services
Web Design & Development
Client
Khadiza Begum
Year
2026
About the Project
The Challenge
The business was rebranding from KZF Exclusive Jamdani to KZF Fashion, and the old website no longer matched its ambitions. The new site had to feel premium enough to sell high-value sarees online, while still earning the trust of customers who prefer Cash on Delivery and want certainty before buying an expensive product they cannot touch first. It also needed to position Jamdani as the heart of the brand without limiting future growth into other categories.
The Solution
Before designing, I researched the Bangladeshi online fashion market, competitors, and how customers search for Jamdani and sarees. The full design was then prototyped with a custom design system built around warm, textile-inspired colors and editorial Bengali and English typography. Once approved, everything was built natively in WordPress and WooCommerce, with English navigation, Bengali storytelling, BDT pricing, and COD and delivery information placed where hesitant buyers need it most.
The Result
A distinctive, editorial fashion store that gives KZF Fashion a brand presence far beyond a typical local e-commerce site, fully editable by the client and built to scale with new collections, seasonal campaigns, and future payment options.